The Research
Facial exercise has clinical evidence. We built on it.
Every exercise in Serai carries an evidence rating, so you know exactly what the research supports.
JAMA Dermatology, 2018
30 minutes of daily facial exercise over 20 weeks resulted in significantly fuller upper and lower cheeks. Raters estimated participants appeared nearly three years younger.
Alam M, et al. Association of Facial Exercise With the Appearance of Aging. JAMA Dermatology, 2018.
Orofacial exercises produce measurable improvements in muscle tone and symmetry across age groups.
Journal of Clinical and Diagnostic Research, 2014
Facial exercise protocols are standard practice in physiotherapy for Bell's palsy recovery, TMJ dysfunction, and post-surgical rehabilitation.
Clinically studied
Supported by peer-reviewed research
Practitioner recommended
Endorsed by facial therapists and dermatologists
Physiotherapy based
Adapted from clinical rehabilitation protocols
Popular technique
Widely practised, formal study ongoing
How it works
Three steps to a daily practice
Serai removes the guesswork so you can focus on the practice itself.
Set your intention
Tell Serai what matters to you. A sharper jawline, reduced tension, a more defined profile. Your goal shapes your plan.
Follow your routine
Each session is curated for your goals. AI tracking counts your reps. Mirror mode guides your form. Five minutes, done.
Track your progress
Take progress photos. Track your streak. Compare over time. See what the mirror misses day to day.
The details
Everything you need, nothing you don't
Carefully considered features that serve the practice.
AI face tracking
Real-time landmark detection counts your reps automatically. Jaw opens, eyebrow raises, cheek puffs -- 14 exercises tracked through your front camera. All processing happens on device.
Three training modes
AI tracking for exercises it can measure. Mirror mode when your hands are on your face. Timer mode for static holds. The app selects the right mode for each exercise.
37 exercises, 8 areas
Jawline, forehead, eyes, cheeks, mouth, neck, mewing, and full face. Each with step-by-step instruction, difficulty rating, and evidence label.
Breathing-circle pacing
Sessions guided by a calm breathing circle, not a countdown timer. Inhale, hold, exhale. The rhythm makes each exercise feel like a practice, not a race.
Progress photos
Standardised photos at regular intervals. Compare side by side with a draggable divider. See what the mirror misses day to day.
13 curated routines
Structured sessions from five to fifteen minutes, organised by your goals. No guesswork about what to do or how long to do it.
Simple pricing
Start with a free trial
Try Serai free for 7 days. Cancel anytime. No charge until your trial ends.
Annual
£49.99
per year
Save over 58% vs monthly
- ✓ 7-day free trial
- ✓ All 37 exercises
- ✓ AI face tracking
- ✓ 13 guided routines
- ✓ Progress photos
Monthly
£9.99
per month
- ✓ 7-day free trial
- ✓ All 37 exercises
- ✓ AI face tracking
- ✓ 13 guided routines
- ✓ Progress photos
Prices shown in GBP. Automatically converted to your local currency by the App Store. Cancel anytime in your Apple ID settings.
Common questions
Frequently asked
Yes. The JAMA Dermatology study cited above found that 30 minutes of daily facial exercise over 20 weeks led to significantly fuller upper and lower cheeks, with raters estimating participants looked nearly 3 years younger. Separate research supports measurable improvements in muscle tone and symmetry. Serai labels every exercise with its evidence level so you know exactly what the research says.
Serai uses Apple's ARKit framework to detect facial landmarks through your front camera. It recognises specific movements like jaw opening, eyebrow raises, cheek puffs, and tongue position. When the app detects you've completed a movement correctly, it counts the rep automatically. All processing happens on your device. Nothing is recorded or uploaded.
Most people notice improved muscle awareness and reduced tension within the first two weeks. Visible improvements to jawline definition, cheek fullness, and skin firmness typically become apparent between 4 and 8 weeks of consistent daily practice. Serai's progress photos help you track changes that are too gradual to notice in the mirror day to day.
No. Serai is designed for everyone. The exercises cover face yoga, mewing, jawline training, and facial muscle strengthening, which are relevant regardless of gender. Your goals shape your experience. Whether you want a sharper jawline, reduced forehead tension, or a more defined profile, Serai adapts to what matters to you.
Your chosen plan begins billing after 7 days. You can cancel at any time through your Apple ID settings before the trial ends and you will not be charged. There are no hidden fees or penalties for cancelling. If you cancel, you retain access until the end of your current billing period.